#304: Ron Johnson, Creator of the Apple Store – A great customer experience is an act of love

You’ve probably been inside an Apple Store. And if you have, you know: it’s a totally different kind of retail experience.

That’s because of Ron Johnson. He was Steve Job’s handpicked hire to launch the Apple Store, after Steve saw how Ron revitalized Target with an emphasis on design.

He and Steve Jobs worked closely to launch what has to be one of the greatest retail experiences ever built. In this episode, you’ll see exactly how they did it – and how it all stemmed from Ron’s belief that you should love your customers.

He also talks (with refreshing vulnerability!) about what he learned from his failed turnaround attempt at JCPenney.

This episode is for you if:

You need to improve the customer experience at your company

You’re trying to get buy-in on a big idea

You want to build more excellence into your culture

You admire Steve Jobs and the Apple brand

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