Show Notes
Marketing to AI agents without losing control of your brand or customers. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM that helps more than 200,000 consumer brands turn customer insights into personalized experiences. She has led Klaviyo's marketing since August 2023, after serving as CMO of GoTo and holding marketing leadership roles at Salesforce for over ten years.
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More from MarTech Podcast ™ // Marketing + Technology = Business Growth
Marketers now have to reach AI agents as well as people. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM used by more than 200,000 consumer brands. She has led SaaS and SMB marketing for 20+ years, including senior roles at GoTo and Salesforce. Domenici covers marketing to agents while keeping control of your brand and your customers, and why time in customer success, working on adoption at scale, makes marketers better at their craft. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Marketing to agents without losing control of your brand. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM serving more than 200,000 consumer brands, with 20+ years in SaaS marketing. She explains how to market to agents while keeping control of your brand and customers. She also covers how growing up in the family mortuary business shaped her approach to marketing: listen, build trust, and keep relationships human to human. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Marketers must now reach shoppers whose purchases AI agents make. Jamie Domenici is Chief Marketing Officer at Klaviyo, with expertise in consumer CRM and AI-driven marketing. She explains how her team optimizes for both SEO and answer engine optimization (AEO), shifting content toward video, YouTube, Reddit and a website built to put visitors into the product fast. She also covers automating product launches from engineering code pushes into blog posts, release notes and internal alerts, and earning AI autonomy in email through A/B testing, with human review kept on campaign and promotional sends. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Agency or in-house: which builds better marketers? Damien Voita is Principal Campaign Manager at AdRoll, with nine years of agency and in-house experience across B2B and B2C brands. He picks agency work as the better teacher because it forces you to ask what the right approach is for each company, again and again. He also warns that in-house marketers can tie their identity to the brand instead of the craft, and says the best work comes from people who see themselves as marketers first. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.