“You don’t need a unicorn idea. You need to find a real gap and solve it" - Johno Mackay
Humans of AgricultureShow Notes
Johno Mackay grew up remote in the Northern Territory, shaped by hard work, risk-taking parents, and a deep love for the bush. In this conversation, Johno shares the path from School of the Air and station life to building a contract mustering and fencing business in Northern Australia, before an accident in his team pushed him into an entirely new chapter: ag tech. What followed was the creation of JobSafe Pro, a practical safety and compliance platform designed to help agricultural businesses simplify paperwork, think more clearly about risk, and build stronger safety systems without adding more complexity. This episode is about far more than an app. It is about backing yourself young, learning to lead, finding opportunity in tough moments, and recognising that agriculture today can open more doors than ever before. Johno also shares his belief in the value of the North, the importance of mentors, and why the people who get ahead are often the ones willing to work hard, show initiative, and keep having a crack. It is a grounded and forward-looking conversation about agriculture, ambition, safety, and building something meaningful from the bush. In this episode we cover Growing up remote in the Northern Territory and the influence of family Life after School of the Air and heading to Emerald Ag College Starting a contract mustering business at 21 Building a life and business in Northern Australia The opportunity that still exists for young people in the North Lessons in work ethic, leadership and earning trust A serious workplace accident and the reality of risk in agriculture Why farm safety needs more attention across the sector Turning a hard experience into the idea for JobSafe Pro What Johno learned through Farmers2Founders Building partnerships with AgForce and Elders Bringing Patrick into the business after a life-changing accident Why the future of agriculture will belong to people willing to learn, move and adapt
More from Humans of Agriculture
In this episode of Humans of Agriculture, Oli Le Lievre sits down with Elle Moyle, a Zanda McDonald Award finalist, veterinarian and farmer with Pathfinder Angus in Western Victoria. Elle reflects on her path from working as a district vet, including international biosecurity work, to returning to the family farming business and building her own agricultural interests. A big part of the conversation is Elle’s experience with the Zanda McDonald Award. While she made the final three but didn’t win, the experience helped build her confidence, expand her network and create relationships that continue to shape her career. Elle also shares what she has learnt about building genuine professional relationships, the value of putting yourself forward for opportunities, and what is happening at Pathfinder Angus as the family business continues to grow.
Welcome to the Tom & Mick Show! This week, Tom & Mick sit down with Anna Speer, whose career has taken her from teaching and AgTech to leadership roles with AuctionsPlus, Australian Agricultural Company, Woolworths and now Stone Axe. Anna shares what she’s learnt about building strong teams, making commercial decisions and creating long-term value, while unpacking how Stone Axe is building a vertically integrated Wagyu business from conception through to consumption. In this episode: Anna’s unconventional career through agriculture and AgTech What private equity brings to an agricultural business How vertical integration can reduce exposure to market volatility Using 10-year herd modelling to make better decisions today Managing rising feed, fuel and labour costs Why building your own brand isn’t always the best strategy Wagyu genetics, premium markets and future growth Building teams and adapting your leadership to different people Chapters 00:00 Introduction and catching up with Anna Speer 03:01 Anna’s career through agriculture and AgTech 07:49 From Woolworths to Stone Axe 12:39 Private equity and commercial decision-making 19:29 Wagyu genetics and growing Stone Axe 26:14 Managing market cycles and supply chains 31:20 Herd modelling and planning 10 years ahead 36:00 Consumer trends and Wagyu’s premium market 40:04 Managing rising input costs 44:40 Branding, Angus and supply chain partnerships 50:17 Leadership and building better teams
What happens when you step outside your own patch and spend time learning from some of the best operators in agriculture?
Fourth-generation beef producer Stafford Ives-Heres is building Shanford Park on Tasmania's north-west coast with one eye firmly on the generations still to come. From starting with 10 cattle and working cray boats to fund his growth, to succession, leasing land and questioning whether owning more country always makes commercial sense, Stafford shares how he's thinking about building a family business that's valuable enough to be taken on, not simply sold.
Jack and Lisa Beattie didn’t set out to build a strawberry propagation business. After leaving Jack’s family dairy operation and trying several different ventures, an unexpected opportunity at Ouse in Tasmania changed their direction.