Show Notes
This episode of Behind the Design features Leon and Victoria Pirrello, the couple behind Vicello. What began in their garage has grown into a thriving joinery and design studio with a team, factory spaces, and a reputation for delivering bespoke interiors across NSW. Their journey is one of courage, collaboration, and saying yes to projects that stretched them well beyond their comfort zone.
They share how Vicello was built step by step - balancing marriage, parenting, and business - while carving out a niche in guiding clients through every stage of the joinery process. From technical precision to meaningful collaboration with architects and designers, their approach blends craftsmanship with connection, offering valuable lessons for anyone in design, construction, or business.
Expect to learn: How Vicello went from garage projects to full-home fitouts Why early collaboration with joiners saves time, money, and mistakes The creative and technical process behind high-end bespoke joinery How to lead a family-run business with clear roles, values, and purpose The importance of emotional intelligence in design and business
If you're an interior designer, architect, builder, or business owner in the design space - this episode is a must.
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00:00:00 – Behind the Design Intro 00:01:52 – Meet the Guest 00:02:00 – How the Business Began 00:05:39 – Design Process Overview 00:12:04 – Working with Architects 00:13:53 – Family Business Dynamics 00:16:34 – Compassionate Leadership 00:18:05 – Favourite Projects & Growth 00:20:08 – Drafting Team’s Role 00:22:34 – Ideal Clients & Fit 00:25:40 – Relationship-Driven Projects 00:29:27 – Portfolio & Client Privacy 00:33:54 – Shift to Construction & Joinery 00:35:09 – Passion for Collaboration 00:39:25 – Seamless Client Experience 00:43:18 – Building a Business Together 00:44:24 – Advice to Younger Creatives 00:47:23 – Emotions in Entrepreneurship 00:49:28 – Managing Creative Stress 00:49:58 – Quick Fire Questions
* bespoke joinery * high-end interiors * family business success * interior design business * designer-builder collaboration * Vicello * scaling creative businesses * behind the scenes interior design * building a business with your spouse * Australian design podcasts * female founders in construction * working with your partner business * custom cabinetry and joinery * emotional intelligence in business * early engagement trades * client experience design industry
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