Summary
A recent discussion highlights the importance of dedication and perseverance in entrepreneurship, emphasizing that success is often the result of a long-term commitment rather than quick wins. The speaker reflects on their own journey, noting that the initial years were filled with challenges and setbacks, but ultimately led to significant achievements. They stress the value of consistency and the need to keep pushing forward, even when faced with obstacles.
The conversation also touches on the evolution of their business, Bloom, and how influencer marketing has played a crucial role in its growth. The speaker explains that effective marketing requires understanding the influence of lifestyle aspirations on consumer behavior, rather than just relying on traditional advertising methods. They advocate for a shift in mindset, encouraging aspiring entrepreneurs to invest their time and energy wisely in their 20s to set the foundation for future success.
Additionally, the speaker shares personal anecdotes about traveling and working simultaneously, illustrating how modern technology allows for a blend of work and leisure. They conclude by urging listeners to view their 20s as an opportunity for investment in their future, rather than a time for distractions, reinforcing the idea that a focused approach can lead to a fulfilling and successful life.
Show Notes
You do not need your entire life to change your entire life.Uploaded 29-07-26You need one decade.One 10-year generational run where you stop negotiating with your potential, lock in, and become the person capable of building the life you actually want.For me, that decade was my 20s.It was not a straight line. For years, we looked like we had no idea what we were doing—because we didn’t. We were making embarrassing content, selling digital products, learning business through failure, and taking swings while almost everyone around us questioned the path.But we kept going.Now at 31, I’m in Greece with my wife, my best friend, our families, and the people I built Bloom with. Not because we got lucky, and not because the road was easy.It happened because we committed to the run.This video is about what becomes possible when you give one decade everything you have. It is about building discipline, staying in the arena, refusing to take your foot off the gas, and understanding that your 20s are not something to waste or sacrifice.They are something to invest.You may not know exactly how long it will take. You may not see results in year one, two, three, or four. But ten years of focused effort can change your life, your family, and every generation that comes after you.You only need one generational run.The question is whether you are willing to start yours.Travel Agency that made everything smooth - https://www.instagram.com/wagnerbespoke?igsh=NmUwOXMwdzhqbnhjCHAPTERS00:00 — You Only Need One Decade00:29 — The Life Built by the Run01:31 — Realizing What Is Possible02:12 — The Years Nobody Sees04:36 — Ten Years Can Change Everything05:26 — Building During the Run06:02 — Influence, Brand, and Long-Term Vision07:49 — Creating a Life You Can Sustain09:32 — Discipline Is Built, Not Given10:27 — Where Our Generational Run Started11:38 — Why People Stop After They Win12:47 — Staying Locked In After Success14:13 — Invest Your 20s15:29 — The Run Is Worth It Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
More from Greg Lav
I take you behind the scenes while we’re in LA building Bloom in real time. Visiting other founders like @George.Heaton the founder of REPRESENT and founders of @based breaking down what’s actually driving growth right now. Uploaded 02-04-26I talk through how we scaled from a niche women’s fitness pre-workout into a national energy drink and soda platform, why speed to market beats perfect packaging, and how TikTok creators, Amazon strategy, and partnerships are fueling momentum. I also share how I think about choosing product categories, hiring people stronger than me, building stress tolerance through fitness, and why your environment matters more than you think as a founder. This is the real operating mindset behind how we built Bloom into a $100M+ wellness platform.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.00:00 What I’d Tell Myself 10 Years Ago00:31 The Rule That Built Bloom Faster00:48 Inside a Private Jet Work Trip02:05 Why Private Travel Changes Output02:48 The Amazon Move Changing Everything03:20 Why TikTok Is Exploding for Bloom04:30 Packaging Mistakes Founders Make05:10 The Logo Trick That Builds Brands07:02 Buying the Right Gift as a Founder08:42 Touring a Founder’s LA Headquarters10:07 Picking Categories That Actually Win11:25 How We Bootstrapped to $180M12:20 Hire People Smarter Than You13:20 The Truth About “Growth Hacks”15:15 Start Small, Then Scale Massive17:05 Becoming #1 on Amazon (For Real)18:09 Fitness Built My Stress Advantage18:44 Best Cities for Entrepreneurs20:55 Your Environment Shapes Your Future21:05 The New Bloom Pop Strategy22:10 Building a Brand Your Family Uses Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
After building Bloom into a billion-dollar brand and scaling to over 70,000 retail locations worldwide, I wanted to sit down and share the business lessons that actually mattered.Uploaded 05-06-26In this video, I break down the entrepreneur principles that helped me build Bloom—from scaling before optimizing, trusting conviction over certainty, and reading culture instead of spreadsheets, to why obsession can be an advantage, how to build for massive scale, and the importance of reinvesting in your business before rewarding yourself.Whether you're starting your first company, growing a personal brand, launching a product, building an online business, or trying to become a better entrepreneur, these are the lessons I wish I understood much earlier.Topics covered:• How to scale a business• Entrepreneurship lessons• Business growth strategies• Startup advice for founders• Building a personal brand• Product development and marketing• How to think like a CEO• Business mindset and decision making• Leadership and company culture• Building a billion-dollar brand• Why most businesses fail to scale• Founder mistakes and lessons learned• Consumer behavior and marketing psychology• Growing a consumer packaged goods (CPG) company• Bloom Nutrition business lessonsIf you're serious about building something great, stop waiting for certainty and start learning how to make decisions with conviction.#Entrepreneurship #BusinessLessons #StartupAdvice #Founder #BusinessGrowth #Leadership #Marketing #PersonalBrand #CEO #BloomNutrition #Mindset Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
What does it actually take to launch a consumer brand in a new country?Uploaded 20-06-26In this video, I take you behind the scenes of Bloom's UK launch and share what it looks like to expand a brand internationally in today's digital world.My name is Greg Lav, CEO and Co-Founder of Bloom Nutrition. This vlog follows a full day in London as we meet with journalists, visit retail partners, sit down with the TikTok team, explore distribution opportunities, and discuss the future of global commerce.For years, I viewed international expansion as something that would happen naturally through social media demand. But after spending time on the ground in the UK, seeing the opportunities firsthand, and meeting the people helping us build the brand overseas, I realized how much bigger the opportunity really is.I share lessons on:- Launching a consumer brand internationally- Building a retail strategy that actually works- Why point-of-sale placement matters- The future of TikTok Shop and social commerce- Using influencer marketing to scale a business- Expanding beyond the United States- How global trends spread through social media- Why speed is a competitive advantage- Mental health and entrepreneurship- Building a modern consumer brand in 2026Whether you're building a startup, launching a product, growing an e-commerce brand, creating content, or dreaming of taking your business global, I hope this video gives you a real look at what's possible.If you're interested in entrepreneurship, business strategy, marketing, brand building, consumer products, retail, social commerce, content creation, and scaling companies, you're in the right place.#LondonVlog #Entrepreneurship #ProductLaunch #Entrepreneurship #FinancialFreedom #BusinessGrowth #StartupLife #MillionaireMindset #FounderLife #PersonalBrand #WealthBuilding #CreatorEconomy #BusinessStrategy #ProductLaunch #EcommerceBusiness #MarketingStrategy #YoungEntrepreneur #LondonVlog Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
If you’re building a brand in 2026, TikTok Shop is one of the biggest opportunities right now. In this video I break down how Bloom became one of the top brands on TikTok Shop 10 different times, how affiliates are making real money, and the exact strategy we’d use if we were starting from zero today.Uploaded 15-05-26We also go behind the scenes at the TikTok Shop Summit, meet with CEO of TikTok shop and leadership, and talk about why content + commerce is changing the future of business.Topics- - TikTok Shop affiliate strategy- Building a billion-dollar brand- eCommerce growth in 2026- Creator marketing- Shopify, Amazon and retail growth- How brands go viral on TikTok00:00 How TikTok Shop Changed Everything00:48 How Affiliates Actually Make Money01:05 The Hidden TikTok Shop Growth Hack02:05 Building a Creator Army02:49 Creators Making $50,000+ Selling Bloom04:10 The Biggest Mistake Founders Make05:45 Why Personal Brands Win in 202607:15 How Bloom Became #1 on TikTok Shop07:50 4 Things Every Brand Should Do Now09:18 TikTok Shop Summit11:46 Halo Effect Nobody Talks About14:12 Creators Making $100K in One Day?15:00 Meeting the CEO of TikTok Shop15:32 The Biggest Opportunity Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Most people don’t have an ambition problem. They have a focus problem.Uploaded 05-09-26They’re busy, constantly starting new things, chasing cheap dopamine, saying yes to everything, and wondering why nothing is compounding.A real generational run is built differently.It’s built by learning how to say no. Studying people who are already winning. Doing what you said you were going to do. Staying consistent long enough for your routines to compound. Chasing fulfillment instead of instant validation. And having the patience to stop restarting every six months.In this video, I’m breaking down some of the biggest lessons I’ve learned over the last decade of building Bloom and pursuing my own moonshot.We get into focus, discipline, consistency, productivity, routines, delayed gratification, learning from other entrepreneurs, and why so many ambitious people stay stuck even though they feel like they’re working all the time.If you’re in your 20s or 30s building a business, growing a brand, trying to become an entrepreneur, or simply trying to become more disciplined and productive, this is for you.The biggest lesson: your life is going to compound in the direction of what you repeatedly do. Make sure you’re consistent with the right things.Follow along here:https://www.instagram.com/greglav/This is business and life strategy for founders, entrepreneurs, brand builders, ecommerce operators, creators, and anyone chasing real long-term growth. We cover how to stay focused, build discipline, improve productivity, create better routines, avoid cheap dopamine, learn from successful entrepreneurs, stay consistent, and build something meaningful over a long enough period of time for it to compound.My name is Greg Lav. I’m the CEO and co-founder of Bloom. I’m making these videos to pass down the lessons I’ve had to learn the hard way so the next generation of entrepreneurs can be further ahead in their own ten-year journey.Subscribe if you’re on your own generational run.00:00 — Why your “moonshot” matters02:56 — Learn to say no05:53 — Learn from example08:44 — Don’t LARP someone’s life today. Study what got them there.10:00 — Do what you say you’re going to do11:35 — Consistency is key12:45 — You are the result of your routines16:39 — Chase real dopamine18:44 — Stop starting new things21:36 — Hard work still wins Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices