Show Notes
The Science of Sales Conversations with Gong’s Amit Bendov | Cold Call
31 Aug 2023
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Gong’s business proposition is simple: provide software that automatically captures, understands, and analyzes written and spoken sales conversations to help sales teams sell more effectively. But can technology that leverages conversational insights make a measurable impact on a company’s bottom line?
Harvard Business School associate professor Alison Wood Brooks and Gong CEO and co-founder Amit Bendov discuss what salespeople can learn from their own conversations and how Gong can defend against current and future competitors in the case, Gong: Resonating Conversational Insights.
This episode originally aired on Cold Call on August 10, 2021
You can also listen to this episode on HBR.org, and wherever you listen to podcasts: - HBR.org (transcript available here): https://hbr.org/podcast/2021/08/the-science-of-sales-conversations-with-gongs-amit-bendov - Apple Podcasts: https://podcasts.apple.com/no/podcast/the-science-of-sales-conversations-with-gongs-amit-bendov/id1156646189?i=1000531601492&l=nb - Spotify: https://open.spotify.com/episode/1kS3eXLohykILezI7XfYMF?si=RhICBu5fQ_6JUgzqfB15vw - Stitcher: https://listen.stitcher.com/yvap/?af_dp=stitcher://episode/86005818&af_web_dp=https://www.stitcher.com/episode/86005818&deep_link_value=stitcher://episode/86005818 - Google Podcasts: https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmhhcnZhcmRidXNpbmVzcy5vcmcvaGFydmFyZGJ1c2luZXNzL2NvbGQtY2FsbA/episode/dGFnOmF1ZGlvLmhici5vcmcsMjAxNi0wOS0xNjpjb2xkLWNhbGwuMDE1NA?sa=X&ved=0CAIQuIEEahcKEwjot8aS-PGAAxUAAAAAHQAAAAAQLQ
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Chapters: 00:00 – Intro 4:48 – About Amit Bendov / Gong Origins 7:58 – Challenges of Managing a Sales Team (with AI) 9:42 – How Does Recording Conversations Help/Hurt? 13:40 – Are CRM Systems Worth It? 17:08 – How Gong and Its AI Works 24:55 – The Future of AI in CRMs 26:23 – Outro
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