37. Charlotte Lander, Standard Chartered Bank | How to build a successful employee advocacy program?
Your Digital ReputationShow Notes
In this episode of Your Digital Reputation, host Roger Christie is joined by Charlotte Lander, Director of Social Media and former Global LinkedIn Lead at Standard Chartered Bank. Tune into this conversation to learn from Charlotte's expertise and experience as she shares her advice around building the best online employee advocacy program for your organisation. This is a must listen best practice example for both advisors and leaders a like.
TIMESTAMPS: [00:01:31] Charlotte's background and expertise. [00:05:37] Active leaders and employee advocacy. [00:08:15] The importance of being data led. [00:13:29] Content personalisation for employee advocacy. [00:16:28] Personal storytelling in advocacy. [00:20:26] Leadership participation and programs. [00:24:37] Retaining talent and competitive advantage. [00:27:07] Employee advocacy program benefits. [00:31:07] Diversity in target audience resonance.
"First and foremost, you must empower your colleagues, not use them as part of the program." -- Charlotte Lander
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