"I Was Hungry!" From Bronx Projects to Launching a Dealership Empire & What It Takes to Build It | Frank Pena, President at Dare to Dream Automotive

Frank Peña grew up sleeping on a relative's floor in Washington Heights after his family immigrated to the United States when he was two years old, and by the time he left the company that gave him his start, he had spent twenty years working his way from used car salesman to company president.

He walks through how he took over three dealerships without losing a single employee, and argues that most owners lose their people not because of pay, but because they disappear the moment things get hard.

Topics:

06:35 The Organization That Built A Dealer

08:35 The Knowledge Gap For New Dealers

16:35 Why F&I Is A Puzzle

19:15 Why Frank Kept Every Employee

20:55 Surviving A Dealership War Zone

29:30 Successful Operators Have To Be Crazy

38:20 Why Frank's Son Won't Get A Free Ride

This episode is brought to you by:

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