Show Notes
In this episode of Marketing for SMEs, Jeremy Yang sits down with Rachel Minion, founder of Rockstarr and Moon, to talk about key man risk, and what happens when your business depends on one person who can't be replaced.
Rachel walks through five hires that failed before she found what worked, including an offshore hire who couldn't push the business forward, a US-based writer who quietly started using ChatGPT to cut corners, and a VP of operations who took over client calls the same week Rachel was recovering from a dog attack, costing her three of her biggest clients within a month.
They also cover: - Why "order takers" are everywhere in agency hiring and why clients don't pay premium for them - How Rachel automated 90% of her most critical role in just 21 days using Claude Cowork - Why she built Rockstarr AI, a self-contained marketing department in a box, instead of hiring again - What Rockstarr AI replaces, from sales ops admin to case studies, blogs and landing page copy - Why paid ads is the one area she says AI still can't replace a skilled human - How positioning, not promises of ROAS, is what actually differentiates a business in a competitive niche
Rachel also shares her background running marketing for a division of Ticketmaster through the pandemic, and how watching 80% of her team get furloughed overnight pushed her to go full-time on the agency she'd been running as a side hustle since the 2008 recession.
Give it a listen if you're a small business owner, agency founder or solo operator who's ever worried what happens if your right-hand person walks out the door.
Learn more about Rachel Minion and Rockstarr and Moon, check out: LinkedIn https://www.linkedin.com/in/rachelminion/ Website https://rachelminion.com/ Rockstarr and Moon https://rockstarrandmoon.com/
Learn more about Jeremy Yang on LinkedIn https://www.linkedin.com/in/jeremy-yang/
Listen to our podcast, Marketing for SMEs https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw
Connect with Digital Goliath Instagram https://www.instagram.com/digital_goliath_marketing/ Website https://digitalgoliath.com.au/
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