Show Notes
The NRL media rights battle is entering its final stages, and for the first time in decades, State of Origin could potentially leave the Nine Network. With Peter V'landys chasing a $4 billion broadcast deal, the biggest sports media rights negotiation in Australian history has become far more than a simple contest between Nine and Foxtel. Seven Network has emerged as a genuine contender, Amazon Prime Video has entered the race, DAZN-backed Foxtel and Kayo want a major role in the future of rugby league, and questions remain over whether Paramount+, Network 10 or even Netflix could play a part. In this episode of Moneyball, the business of sport, Scott Keenan breaks down: • Who is bidding for the NRL media rights • Why State of Origin is suddenly up for grabs • Nine Entertainment's position and the future of Stan Sport • Foxtel, Kayo and DAZN's aggressive bid for rugby league • Seven Network's interest in State of Origin and weekly NRL matches • Amazon Prime Video's plans for Australian sport • The role of Paramount+ and Network 10 • Why Netflix is probably not a serious contender • How the NRL could reach a $4 billion media rights deal • The impact of Perth Bears and PNG expansion • Why broadcasters may want more teams, more games and more content • How media rights could change the way fans watch rugby league • Whether State of Origin should remain on Channel 9 The NRL isn't just selling football anymore. It's selling State of Origin, streaming rights, free-to-air rights, subscription television, digital content, expansion inventory, creator opportunities and the future shape of rugby league media. If you're interested in NRL, sports business, sports media, sports broadcasting, streaming, media rights, sports marketing, television, digital media, State of Origin, rugby league or the business of sport, this episode is for you. Who do you think should win the NRL media rights? Should State of Origin stay on Nine? Would you watch rugby league on Amazon Prime Video? Should Foxtel and Kayo remain the home of rugby league? Could Seven Network improve the coverage? ABOUT MONEYBALL Moneyball is the podcast about the business of sport. Hosted by communications strategist and sports business commentator Scott Keenan, Moneyball explores the commercial forces shaping sport, from media rights and sponsorships to fan culture, governance, strategy and the economics behind the games we love. FOLLOW MONEYBALL Instagram: @moneyball_show YouTube: @moneyball_show Email: [email protected] For media enquiries, partnerships, sponsorship opportunities or guest suggestions: [email protected] If you enjoy the show, please subscribe, leave a review and share the episode with another sports fan. Remember, if you want to know what's really going on in sport, you've got to follow the money!
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