52: Breaking into Global Media: Insider Tips for Australian Entrepreneurs with HARO's Brett Farmiloe
Media MagnetShow Notes
Today’s episode of Media Magnet is essential listening for Australian business owners ready to take their expertise beyond domestic media and onto the global stage. Host Liz Nable introduces HARO (Help a Reporter Out), the international equivalent of Australia’s SourceBottle, now revived and run by Brett Farmiloe. HARO connects journalists from major global outlets with expert sources, opening doors for Australian and New Zealand entrepreneurs to get featured internationally and build their reputations as industry leaders1 .
What is HARO and How Does it Work?
HARO is the world’s largest platform connecting expert sources with journalists, distributing media call-outs from outlets like Fast Company, Entrepreneur, and The New York Times to hundreds of thousands of potential sources globally1 .
Journalists submit queries, which are sent out via email newsletters up to three times a day. Sources can respond directly if they have relevant expertise1 .
The Journey and Revival of HARO
Founded in 2008, acquired in 2010, rebranded as Connectively, and discontinued in December 2024. Brett and his team at Featured.com acquired and relaunched HARO in April 20251 .
Now, HARO is back as a free, ad-supported newsletter business for both journalists and sources1 .
Why HARO Matters for Australian Entrepreneurs
HARO offers unparalleled access to global media, with a strong user base in Australia and New Zealand (the third-largest group after the US and UK)1 .
The platform provides opportunities to be featured in major outlets and establish authority as an industry expert1 .
Types of Media Opportunities
Most popular categories include business, finance, technology, lifestyle, home and garden, and healthcare1 .
Opportunities range from mainstream business topics to niche expertise and personal stories1 .
Actionable Tips for Getting Featured
Only respond to queries where you truly add value and have relevant expertise1 .
Provide journalists with everything they need—quotes, attribution, and contact details—to make it easy for your input to be included1 .
Don’t be discouraged by the volume of responses; quality and relevance matter more than speed or quantity1 .
Learn by observing queries before pitching, then focus on a few well-matched opportunities to build confidence and success1 .
Getting Started
Sign up at helpareporter.com to receive daily email newsletters1 .
Set up keyword alerts on Featured.com to monitor opportunities more efficiently—both platforms are now integrated1 .
Resources & Next Steps
Sign Up:
helpareporter.com — for daily journalist queries
featured.com — set keyword alerts and create a profile
Connect with Liz Nable:
@liz_nable on social media
Find out more about Media Masters Academy and free PR resources at liznable.com
If you enjoyed this episode, share it with your business network and tag Liz! For guest suggestions or questions, reach out directly so Media Magnet can continue to deliver the insights you need.
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