Playbook 12: Cold Calling Playbook Part 2

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Part 1: The Playbook Revisited

Use a permission-based or ‘heard the name tossed around’ opener

Describe an excruciatingly painful problem prop

Suggest times or send a placeholder invite

Part 2: The Next Chapters

Handle objections with the Mr. Miyagi framework

Leverage 1-2 punch voicemails leading with context and redirecting to email

Treat your call blocks like a workout and get dialing!

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