Playbook 11: Everything prospecting that isn't email or phone

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Every 10th episode, we tear down one topic. This is how to land a killer sales job.

FOUR ACTIONABLE TAKEAWAYS

Create an event-specific sequence for expos/tradeshows w/ the CTA being “open to stopping by the booth?”.

Use highly tailored gifting for your top-tier accounts instead of just sending out dozens of Starbucks gift cards.

Seek out referrals by finding tangential partners to trade leads with.

Don't treat LinkedIn like email: use connects, content engagement, and DM's strategically.

RESOURCES DISCUSSED:

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