Show Notes
The final three months of the year are some of the most important in adland. Known as the golden quarter, the year closes with a final push to meet targets, helped by some of the biggest commercial moments of the year including Black Friday and of course, Christmas.
In this episode, Campaign is looking into how agencies and advertisers should approach the final three months, what their top priorities are and how this golden quarter will be different from previous years.
Hosted by tech and multimedia editor Lucy Shelley, the episode includes Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and creativity and culture editor Gurjit Degun.
Plus, Campaign has today (8 September) launched a new website with a refreshed look and revamped navigation.
Further reading: Will Andy Burnham’s social media strategy work? UK competition watchdog launches inquiry into Sky/ITV deal Will ITV generate enough ad revenue to earn £200m payout from Sky? 'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV Is there a new 'big four' in adland? Publicis pulls out of Coca-Cola global media pitch after PepsiCo win PepsiCo appoints Publicis Groupe to global media without a pitch
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