Six Figure Designer

Ep 151: From Purchasing Panic to Profit Protection on a $34M Project

Six Figure Designer

Show Notes

In this episode, I sit down with one of my interior design coaching clients to talk about a real-world project that pushed her far outside her comfort zone...a $34 million investment property where she had to navigate large-scale purchasing for the first time.

Before we began working together, much of the furniture had already been purchased through a local retailer, leaving significant profit on the table. Through coaching, we developed a strategy to handle the accessories and window treatments portion of the project by respecting the client’s budget while first protecting the designer’s profit and then sourcing within the remaining funds.

This conversation dives into the lessons she learned about pricing, purchasing, procurement systems, and confidence, and how this experience transformed the way she approaches protecting profit in her interior design business.

If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step. It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense.

Inquire about coaching here>> https://pamela-durkin.com/contact-us/

More from Six Figure Designer

Oct 19, 2026

If you want to improve your interior design sales process, you need to understand what your prospective clients are thinking before they decide to hire you. Because loving your work and being ready to sign a contract are two very different things.

Oct 5, 2026

Before joining a coaching program, you need to know whether it will actually help you make better decisions in your interior design business—not just give you another pile of information.

Sep 28, 2026

Before chasing more clients, I want you to look at what’s already happening inside your interior design business. Because adding more work to a shaky foundation can make the problem worse.

Sep 21, 2026

If you’re an interior designer who keeps hitting the same comfortable design fee, this episode is for you. I’m sharing Tina’s story of going from a $17,000 design fee ceiling to a $96,000 fee and the shift was not that she suddenly became five times better at design.

Sep 14, 2026

If your interior design fees go down when you really want a project and shoot up when you’re hoping a client says no, the fee may not be the real problem.

See all episodes →