Show Notes
Coaches who wear their values on their sleeves and want to do right by people often hit a roadblock when it comes to sales, which makes it hard to build a profitable, sustainable business. In "The Prosperous Coach", Steve Chandler provides a ton of insights that can help us break through our limiting beliefs so we can sell without those hang-ups. For Ethical Sales Coach and ex-monk, Martin Stellar, this book showed up at the right time in his life, and impacted the direction he took in his life and business. In today’s episode, he shares that story, and talks about why many coaches struggle to charge for their highly valuable expertise. Three Things You’ll Learn In This Episode
The difference between chasing new clients and creating them Podcasting is a way of creating ideal clients - it doesn’t just help you find the people that are already out there that are perfect for you. It can also take a group of people that wouldn’t sign up with you otherwise, and by the content you put in front of them, become your clients
The enormous lesson Martin took away from one of the key insights of the book The Prosperous Coach teaches us that conversations lead to clients, but conversations and potential clients aren’t created equal, and filling our calendars with conversations without filters will only lead to burnout. Weed out the takers so that you can have real nurtures before you even book a call.
The struggle life coaches face In the world of business coaching, it’s easy to sell our clients on a tangible and quantifiable future result. In life coaching, it’s harder to attach a monetary value to an end result, which makes it hard for people to charge and build a business around their expertise. It’s important to have set a defined point A and point B and explain where you want to lead your clients.
Guest Bio Martin Stellar is a coach and consultant for ethical sales and business growth. An ex-monk and former copywriter, Martin is passionate about helping purpose-driven business owners earn more money, without compromising their values. With his go-to tagline being ‘I help nice people make money,’ Martin’s goal is to get more coaches, consultants and entrepreneurs turn their business dreams into a reality, while still being able to sleep at night. To find out more, go to https://martinstellar.com/, follow @martinstellar on Twitter, and subscribe to his YouTube channel.
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