Show Notes
Episode #76 - Review Ratings on SERP: Do They Affect Click-Through Rates? 📈🔍
Join us from Barcelona at the MDS Summit as we delve into the recent changes on review ratings on the search engine result page. We ponder on how these updates, which took effect on August 15th, impact the click-through rates and product visibility. If you're wondering how this might affect new product launches and overall advertising data, this episode will shed some light on it. Listen in for practical insights on tracking these changes and staying ahead of the curve.
Hello everyone! A bit different today, coming to you live from the MDS Summit in Barcelona. I know the sound might be off, and this episode is a tad late, but I'm thrilled to share my thoughts on a pressing topic - the changes in review ratings on search engine result pages. If you recall, we touched upon this topic recently, and I’ve had some time to reflect on it.
The changes rolled out on August 15th, and the burning question is - how does this affect click-through rates (CTR)? Does it influence product visibility? My intuition says that new product launches, which typically don’t have many reviews, might now receive more clicks. This could mean that their CTR goes up, while products with many reviews might experience a decline.
How can you track this? If you have a tool that tracks CTR, that's great! Another approach is to delve into your advertising data. Specifically, focus on placement data. You'd want to get the most granular view to avoid skewed results. I recommend focusing on top of search data and maybe also 'rest of search.' But remember, always zero in on sponsored products and specifically, exact match terms.
It's essential to keep an eye out for changes happening around mid-August. The impact might be positive or negative, but the critical thing is not to panic. Continue monitoring the changes and understand its implications. From what I've observed here in Germany, the review models are still evolving. So, it’s early days and too soon to draw any conclusions.
Nevertheless, always be alert, analyze your data, and ensure you're ahead of your competitors. I'll check back in tomorrow with more insights. Until then, have a fantastic Monday and catch you on the flip side!
Hasta mañana! Adiós.
Deutsche Zusammenfassung: In dieser Episode berichten wir live aus Barcelona vom MDS Summit über die kürzlichen Änderungen bei den Bewertungen auf den Suchergebnisseiten. Wir untersuchen, wie sich diese Updates auf die Klickrate und die Produkt-Sichtbarkeit auswirken. Wenn Sie sich fragen, wie dies neue Produktstarts und allgemeine Werbedaten beeinflussen könnte, wird diese Folge einige Klarheit bringen. Hören Sie rein für praktische Einblicke, um diese Veränderungen zu verfolgen und immer einen Schritt voraus zu sein. Bis morgen! Adiós!
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