From Rights to Revenues | Sports Media Revenue in India | Sports CTO Talks

From Rights to Revenues: How AI, Partnerships, and Profit Strategies Are Redefining Sports Media in India

🎙️ Episode Overview

Welcome to the episode! Today we’re joined by Neeraj Jha (Head of Sports, Warner Bros. Discovery) for a sharp, behind-the-scenes conversation on how modern sports content is built, packaged, and scaled across broadcast and streaming.

Sports isn’t just about matches anymore - it’s about distribution, storytelling, formats, fandom, and business strategy. In this chat, Neeraj shares how sports leaders think about programming decisions, how platforms evaluate what to invest in, and why the future of sports media will be won by teams that combine creative instincts + data-led execution.

In this episode, we cover: • What’s changing in sports broadcasting and OTT (and what’s staying the same) • How sports content strategy is planned around a season - not just game day • The real value of highlights, shoulder content, and creator-style formats • How partnerships and rights decisions shape long-term growth • Where fan engagement is heading next (and what brands should learn from it) • Practical career insights for anyone building in sports media, sports tech, or content.

If you’re working in sports, media, streaming, or fan engagement, this one will give you a clear view of how the industry thinks - at scale.

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