CMO Confidential

Mike Kaput | Structuring Your Company for AI - An Update From the Front Lines

CMO Confidential

Show Notes

A CMO Confidential Interview with Mike Kaput, the Chief Content Officer at SmarterX and Marketing AI Institute and co-host of "The Artificial Intelligence Show." Mike shares research across 2000 companies regarding AI adoption and highlights the gap between what companies say they are doing and what is happening, the fact that only 25% of companies have achieved "scaling" status, and how larger companies can be slowed by complexity.

Key topics include: - Why training and education represent the biggest obstacle to progress - Why you should measure "tool usage" - Why job clarity is important for agents.

Tune in to hear about rising AI pessimism and building yourself a "second brain."

This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo

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⏱️ Chapters 01:12 – Intro: Meet Mike Kaput & AI topic overview 02:37 – State of AI report: how the data was gathered 05:53 – Key insight: people vs organizations gap 06:43 – What scaling AI actually looks like 08:06 – Pilot phase reality across companies 10:11 – AI hype vs real adoption 13:02 – The “say vs do” gap in execution 14:15 – AI literacy is the #1 barrier 16:13 – How to assess AI maturity (individual & company) 20:06 – Biggest mistake: tools without training 23:20 – AI agents, risks, and what’s next

#AI #ArtificialIntelligence #AIMarketing #AIBusiness #GenerativeAI #AIAgents #MarketingAI #DigitalTransformation #AIAdoption #AITrends #FutureOfWork #Automation #MarketingStrategy #EnterpriseAI #AIWorkflows #AIEducation #AProductivity #AIInnovation See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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