SportsTech MENA Insights | Building the Ecosystem in 2026 | Sports CTO Talks

Building the SportsTech Ecosystem in the MENA Region

🎙️ Episode Overview

Meet Malik Shishtawi - Founder & CEO of MANGUSTEEN, a Qatar-based events and brand-experiences company delivering projects across the GCC, including Saudi Arabia, UAE, and Oman.

In this brief introduction, Malik discusses what it truly takes to create events that people remember - not just “nice production,” but clear positioning, partner alignment, audience intent, and operational discipline. From shaping a concept to coordinating multiple stakeholders, he offers a practical perspective on how successful conferences, exhibitions, and large-scale experiences come together.

You’ll also hear how Malik thinks about creating event platforms that can grow year after year - with stronger communities, better sponsor fit, and tighter execution. Whether you’re planning a corporate event, a public-facing festival, an industry conference, or a brand activation, this conversation highlights the mindset behind reliable delivery and repeatable outcomes.

Malik’s background spans years of leadership across events and marketing, with experience working alongside global networks - bringing a mix of creative direction and execution-first thinking.

If you work in MICE, exhibitions, conferences, venue operations, sponsorships, or experiential marketing, this intro will be a useful snapshot of how modern event leaders think.

Subscribe to our channel:

🌐 Website - ⁠https://www.sportsfirst.net/⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🔗 LinkedIn - ⁠https://www.linkedin.com/company/sportsfirst ⁠⁠⁠⁠⁠⁠⁠⁠ 📸 Instagram - ⁠https://www.instagram.com/sportsfirst_tech/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎙 Facebook - ⁠⁠⁠⁠⁠https://www.facebook.com/people/SportsFirst/61564940323952/⁠ 💻 Github - ⁠https://github.com/mobilefirstinc#sportsfirst⁠ 🎧 Apple Podcast - ⁠https://podcasts.apple.com/in/podcast/sports-cto-talks-sports-tech-podcast/id1886640758 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎵 Amazon Music - ⁠https://music.amazon.in/podcasts/2f60dc62-487a-4111-bcc0-f5d78dcf6d8b/sports-cto-talks---sports-tech-podcast⁠

#sportsai #sportstech #digitaltransformation #fanengagement #sportsbusiness #futureofsports #sportsinnovation #sportsmedia #sportsstrategy #sportsfirst