353: Facing Competition, Adding A Cafe, And More First-Year Trials and Successes With Charlesee and Max From Little Dreams Play Studio
The Profitable Play PodcastShow Notes
In this episode, I’m joined by Charlesee and Max Woosley, the husband-and-wife owners of Little Dreams Play Studio in Dayton, Ohio.
They opened in March, expanded quickly, added a café, and almost immediately faced new competition.
We talk about what that actually looked like behind the scenes—and how they’ve navigated growth, staffing, pricing, and marketing without losing focus or burning out.
In this episode, we cover... Opening as the only play space—and handling nearby competition Expanding their space and adding a café Hiring lessons and early staffing mistakes Why birthday parties grew faster than expected Booking parties from Google and social media without prior visits A local TikTok that drove real foot traffic Adjusting hours based on data, not guesswork Using simple systems to run the business day-to-day Running a play business as a married couple Staying anchored to purpose during stressful seasons
Connect with & follow Little Dreams Play Studio: Website Instagram Tik Tok
OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Michele’s Instagram Michele’s Website Play Cafe Academy YouTube Channel ETSY Template Shop Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: [email protected]
TOOLS & OTHER LINKS:
Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: [email protected]
TOOLS: Wellness Living POS and Branded App Software Play Space Brain (Mention This Podcast For Special Pricing!) Simplify and Scale with 50% OFF WellnessLiving Active Campaign Free Trial Free Demo of Aluvii All-In-One POS
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