Show Notes
Dawn Coupe built Equinox Consulting from a single 3-month contract into a multi-million-pound consultancy over 11 years, growing the business tenfold in just 4 years. But behind the growth was a business barely holding together: contracts overrunning by hundreds of thousands of pounds, mounting supplier debt, and a company that had scaled faster than its systems could support.
Dawn shares what it really took to walk away from a deal that looked like a lifeline, how she rebuilt trust with her leadership team, and the lesson she now carries into her coaching work with founders who've built something brilliant and lost themselves inside it.
In this episode, you’ll discover: Why rapid growth can be as dangerous as decline How to spot a "helpful" offer that isn't A simple way to test any high-stakes decision Why your busiest, most stressed moment is the worst time to sign anything The real cost of carrying a crisis alone How to build a support network before you need one What recovery actually looks like The mindset shift that changes everything
Meeting at the Crossroads is available on Apple Podcasts, Spotify, and wherever you get your podcasts. If today's episode resonated with you, share it with a fellow business owner who might be standing at their own crossroads.
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What does it take to let go of a brand you built from scratch and merge it into something new?
Every business owner faces moments that stop them in their tracks. Meeting at the Crossroads is the podcast that meets you in those moments.