Show Notes
Frank Fleming, CEO of Verifact, joins Sarah Daly to unpack the crossroads that reshaped his business: the 2015 decision to pivot from a consultancy into a full software company.
Frank traces the mix of ambition and fear behind that leap, how his years as a commercial fisherman built his tolerance for risk and change, and the blind spots he only recognised in hindsight. He shares what he'd tell anyone facing a similar pivot today: build an MVP, get feedback early, and surround yourself with people who can show you what you can't see for yourself.
In this episode, you’ll discover: Why a service business can hit a scalability ceiling and how to know when it's time to build something more scalable How to weigh the excitement of a big pivot against the fear of leaving a known, working business behind Why your past career can shape how you handle risk and change The concept of "blind spots" in decision-making, and practical ways to reduce them Why thinking about your total addressable market matters from day one, not after you've already built something How looking back on big decisions with hindsight can clarify what to do differently next time, without dwelling in regret Why building a trusted network of people to bounce ideas off is one of the most valuable things you can do as a founder
Meeting at the Crossroads is available on Apple Podcasts, Spotify, and wherever you get your podcasts.
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Hosted by Sarah Daly Edited by Amanda Fitzgerald Hosted on Acast. See acast.com/privacy for more information.
More from Meeting at the Crossroads podcast
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Every business owner faces moments that stop them in their tracks. Meeting at the Crossroads is the podcast that meets you in those moments.