Show Notes
A CMO Confidential Interview with Aneesh Dhawan, the Co-Founder and CEO of Knit, an AI Native Research Firm.
Aneesh shares toplines from Knit's AI Trust Survey of 150+ enterprise research leaders and details how the biggest fear has morphed from potential job loss to AI outputs without expert, human judgement.
Key topics include: - The difference between data, insights and storytelling - Why research utopia may be just around the corner - Tips for vendor selection - The importance of good governance habits
Tune in to hear why your research leader will eventually function like a Head Chef.
⏱️ Chapters 1:30 - AI in Market Research 3:06 - AI Trust Index Findings 4:28 - Greatest AI Researcher Fears 7:01 - Governance and Human Judgment 11:31 - ROI and AI Slop 14:14 - The Future of Research 16:09 - Choosing AI Research Vendors 18:05 - Governance and Best Practices 24:26 - Addressing the Trust Gap 27:03 - Advice for AI Implementation
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