Show Notes
The NFL has finally arrived in Australia — but could Australia actually be getting the better deal?
Scott Keenan looks at how the NFL’s enormous content ecosystem is showcasing Melbourne and Australia to an American audience, why the San Francisco 49ers have spent the week behaving like a local club, and whether the Los Angeles Rams’ late-arrival strategy makes sense commercially as well as competitively.
The episode also compares NFL Melbourne with the NRL’s Las Vegas experiment and looks at the other side of the deal: why the NFL is investing in Australia, how international expansion fits into its long-term growth strategy, and why turning casual fans into lifelong customers matters far more than the ticket revenue from one game at the MCG.
Questions this episode explores: What does Australia get from the NFL coming to Melbourne? How does NFL Melbourne compare with NRL Las Vegas? Are the 49ers winning the marketing battle in Australia? Why is the NFL targeting Australia for growth? How does international expansion create long-term value for the league? Can flag football help turn Australians into NFL fans? Will we see more NFL games in Australia?
Moneyball – The Business of Sport is hosted by Scott Keenan and looks at the deals, decisions and strategies behind sport. Get in touch by email [email protected]
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