Summary
The Ashburton Show marks a significant occasion for the Carrfields team, celebrating both the 149th event and the birthday of Group Managing Director Craig Carr. Surrounded by family, employees, and local farmers, Carr reflects on the strong sense of community and commitment among his team, which includes over 300 members. He emphasizes the excitement within the agriculture sector, noting positive trends in red meat, wool, dairy, and horticulture, despite recent challenges posed by weather conditions.
Carr also discusses the evolution of Mid-Canterbury's agricultural landscape over the past 50 years, highlighting the transition from traditional farming practices to modern innovations. He points out the emergence of new industries, such as apple farming, and the importance of infrastructure development in supporting future growth. Carr advocates for long-term government investment in infrastructure, including a double-lane highway and updated bridges, to ensure the region's agricultural exports remain viable.
Looking ahead, Carr expresses a commitment to intergenerational business practices, noting the involvement of the third generation of the Carr family in the company. He stresses the importance of adapting to client needs and embracing technological advancements while maintaining the family-oriented culture that has defined Carrfields. The conversation underscores a shared optimism for the future of agriculture in New Zealand and the role of local communities in driving innovation and growth.
Show Notes
Ageing bridges put agri exports at risk without a long-term plan, says Carrfields group managing director Craig Carr. He covers 50 years of change in mid-Canterbury and the next generation of the family business. WANT TO LISTEN TO THE SHOW LIVE (11am-1pm NZST) ON THE GO? Download CountryWide Connect mobile app to stream the show via Apple Car Play or Android Auto. Or try the voice command ‘Play CountryWide Connect’ on Amazon Alexa or Google Home. Apple: https://apps.apple.com/nz/app/countrywide-connect/id6761033881 Google Play: https://play.google.com/store/apps/details?id=nz.co.countrywide&hl=en_NZ See omnystudio.com/listener for privacy information.
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