Summary
Simon Abel, head of the research and innovation team at Carfields, highlights the company's commitment to providing practical solutions for farmers. With over 50 years of experience in innovation, Carfields aims to connect various agricultural sectors, including seed and grain, livestock, machinery, and agri-funding, to enhance outcomes for growers. Abel emphasizes the importance of challenging conventional thinking and adopting a "fast fail" approach to facilitate learning and minimize risks for farmers.
Currently, the team is focusing on both short-term solutions, such as managing herbicide resistance and improving crop agronomy, and long-term opportunities that require building relationships and markets. Abel mentions the establishment of a new research farm near Ashburton, which will serve as a testing ground for innovative agricultural practices and technologies. This investment aims to create a comprehensive infrastructure for research and development, allowing for better data collection and analysis.
Farmers are seeking practical innovations that ensure consistent yields while reducing costs and risks. Abel notes the growing role of technology, including AI, in analyzing complex agricultural data and aiding decision-making. He expresses optimism about the future of the agricultural sector, citing recent efficiency gains and the resilience of the industry in overcoming challenges. Abel concludes that innovation is essential for navigating crises and driving progress in agriculture.
Show Notes
Carrfields is turning a 20ha property south of Ashburton into a research farm, says general manager of research and innovation Simon Abel. He explains the fast-fail approach and what farmers ask of innovation. WANT TO LISTEN TO THE SHOW LIVE (11am-1pm NZST) ON THE GO? Download CountryWide Connect mobile app to stream the show via Apple Car Play or Android Auto. Or try the voice command ‘Play CountryWide Connect’ on Amazon Alexa or Google Home. Apple: https://apps.apple.com/nz/app/countrywide-connect/id6761033881 Google Play: https://play.google.com/store/apps/details?id=nz.co.countrywide&hl=en_NZ See omnystudio.com/listener for privacy information.
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