Show Notes
WPP announced a new strategy and structure last week, on Thursday 26 February, as the company hopes to turn its fate around, while reporting its worst financial performance since the pandemic.
Campaign's editor-in-chief Gideon Spanier interviewed WPP's chief executive officer Cindy Rose on the three-phrase plan "Elevate28" which includes £500m in cost savings and transitioning the business from a holding company structure to a single company with four core divisions – WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions. These will be led across four regions globally.
In this episode, the Campaign team breaks down the announcements and what it means for WPP’s agencies, look at how the company compares to its competitors and discuss if Rose's plan will work. Tech and multimedia editor Lucy Shelley hosts the episode which includes Spanier alongside editor Maisie McCabe and deputy media editor Shauna Lewis.
Further reading: WPP Media and VML drive 8% UK decline for WPP WPP Creative will 'not sunset' agency brands
Hosted on Acast. See acast.com/privacy for more information.
More from The Campaign Podcast
Last week was the 40th anniversary of the Media Week Awards, and we celebrated the ceremony in London with almost 1000 people in the room.
We are entering Christmas in adland which means soon some of the biggest ads of the year will drop across our TV screens, phones, billboards and more.
WPP Production opened its first global flagship office in September with an AI-powered high-tech studio in Devon’s Point, East London. Deputy creativity and culture editor Charlotte Rawlings attended the opening and gives her perspective on the facility.The opening comes as WPP’s Q2 results showed WPP Production was the only one of the holding company’s four units that reported positive growth.
What is the true balance between human spaceflight and robotic exploration when it comes to science, inspiration, and decision-making capabilities? How is space transitioning from a niche frontier to an everyday commercial workplace? What role do regulatory frameworks, such as the United Nations, the Artemis Accords, and the Astra Carta, play in keeping orbit and the lunar surface safe and sustainable? And how can the UK Government act as an "anchor customer" to bridge the commercial "valley of death" for domestic space startups?
Campaign's TV Advertising Summit took place in September, in partnership with Netflix, Sky Media and Dailymotion, questioning how the TV ad landscape has been remodelled, and what advertisers need to do to get ahead.