364: The Automated Campaigns Every Play Cafe Should Have Running (And How To Set Them Up)
The Profitable Play PodcastShow Notes
In this episode of The Profitable Play Podcast, I’m joined by Nick Veneris, Email Marketing Expert at Aluvii, for a conversation all about email marketing, automation, and how indoor playground and play café owners can turn the customer data they already have into more bookings and repeat visits.
One thing I really want to emphasize upfront: this conversation is NOT platform specific.
Even though Nick is from Aluvii, the strategies we discuss apply no matter what POS, CRM, or email platform you use.
This episode is really about understanding your customer journey and communicating with more intention.
We talk about: Why email marketing is still one of the most powerful tools for play-based businesses The automated campaigns that are actually driving birthday bookings and repeat visits How birthday, half-birthday, bounce-back, and review request campaigns work in practice Subject lines, timing, and messaging strategies that are getting parents to engage right now The biggest mistakes play café owners make with email marketing How to segment your customer list in a simple, manageable way How to “sell” naturally without sounding overly promotional Realistic ways busy owners can implement these systems without adding more overwhelm
If you’ve ever felt like you’re sitting on valuable customer information but not fully using it—or like your marketing feels reactive instead of predictable—this episode is packed with practical strategies you can start applying immediately.
FREE E- Mail Marketing Playbook: Click HERE Book A Demo With Aluvii: Click HERE
OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Michele’s Instagram Michele’s Website Play Cafe Academy YouTube Channel ETSY Template Shop Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: [email protected]
TOOLS & OTHER LINKS:
Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: [email protected]
TOOLS: Wellness Living POS and Branded App Software Play Space Brain (Mention This Podcast For Special Pricing!) Simplify and Scale with 50% OFF WellnessLiving Active Campaign Free Trial Free Demo of Aluvii All-In-One POS
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