Show Notes
By October, a quarter of shoppers are already hunting for gifts. That's 15 million more people than two years ago. If you wait until Q4 to launch your holiday campaign, you're late to the race.
This week, Elena, Angela, and Rob unpack our 2026 holiday shopper trends report. They explore why trust can't be built in six weeks, how B2B brands should approach stretched year-end buyers, and what AI shopping means for this season. Plus, learn how to measure always-on investment and hear the team's favorite holiday commercials.
Topics covered: [00:30] Holiday anticipation now starts in June
[03:45] Why trust can't be manufactured in six weeks
[06:45] B2B buyers are holiday shoppers too
[09:15] ChatGPT's conversion rate and AI shopping agents
[14:50] Share of voice when the room is quiet
[16:00] Measuring the impact of always-on investment
[21:45] The team's favorite holiday commercials
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources: 2026 Marketing Architects Report: https://na2.hubs.ly/H083tlz0
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