The Crunch Without the Oil: Why Tatemada Chips & Tostadas Are a Game-Changer with Sarah Tanus

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Our guest today is Sarah Tanus, Founder of TATEMADA, a clean-label salsa and oven-baked corn product brand out of Weslaco, Texas. From oven-baked corn chips, tostadas, and tostaditas to salsa made with five ingredients or less, TATEMADA is built on simple, recognizable ingredients and bold, authentic flavor.

You can visit TATEMADA’s website here: www.tatemada.com and on Instagram for recipes: www.instagram.com/tatemadaeats to learn more about our story

Our Oven Baked Corn Totopos and Tostadas (NO OILS NO FRYING NO CORN FLOUR) are Crafted through nixtamalization, a traditional process in Mexico and Central America whereby corn is treated with lime, cooked and stone ground to make masa. We can create a robust support plan both in-store and through our external marketing team to drive immediate trial of products through sampling events, geotargeted ads and digital content.

Conventional tortilla chips/tostadas are loaded with: Industrial seed oils (canola, sunflower, safflower) GMO corn Artificial preservatives Added fats and fillers That's why when you try Tatemada, you’ll be shocked Zero industrial seed oils. No artificial ingredients. Oven Baked: No added oils at all. USDA Organic. Gluten Free Vegan

Here's what makes Tatemada completely different:

Nixtamalized Organic Heirloom Corn: They use 100% certified organic, nixtamalized heirloom non-GMO corn varieties that have been grown in Texas for generations. This isn't the highly processed commodity corn you find in most chips/tostadas - it's real, nutrient-dense corn the way it was meant to be - without any corn flours that contain fillers. Traditional Nixtamalization Process: This is the ancient Mesoamerican method of treating corn with lime (calcium hydroxide) to unlock nutrients and make the corn more digestible. This traditional process: Increases calcium and niacin content Makes the protein more bioavailable Creates that authentic, rich corn flavor Improves digestibility What's actually IN a traditional Tatemada corn tortilla chip/tostada? Just three simple ingredients: Organic heirloom corn Lime (calcium hydroxide) Pink Himalayan Salt Water

That's it.

No seed oils coating every chip/tostada. No preservatives to extend shelf life. Just real food prepared the traditional way.