Why Humans of Agriculture Is Moving Into Recruitment, And What It Means for Ag
Humans of AgricultureShow Notes
In this episode of Humans of Agriculture, Oli Le Lievre shares a very different kind of conversation, part late-night reflection, part Instagram live announcement, as he opens up about a major shift happening at Humans of Agriculture.
Parlty recorded at 2am and continued via an Instagram Live, this episode captures a raw and honest moment behind the scenes at Humans of Agriculture. Oli takes listeners through the evolution of the business over the past seven years, the challenges of building a sustainable model through storytelling alone, and the decision to step fully into recruitment. It’s a conversation about growth, discomfort, and backing a new direction, not because it’s easy, but because it’s necessary. This episode is about taking action, building something sustainable, and redefining how agriculture attracts its next generation of talent. Key insights from the conversation: Evolution of Humans of Agriculture into a recruitment platform The importance of storytelling and community in agriculture Strategies for attracting and showcasing talent in ag The role of video content and social media in recruitment Future vision for Humans of Agriculture and industry impact
Chapters: 00:00 Introduction: Oli's Wake-Up Call 00:29 The Business Evolution at Humans of Agriculture 01:26 Building a Stronger Foundation with New Team Members 02:19 Humans of Agriculture as a Recruitment Business 03:42 Sharing the Exciting New Chapter 04:12 The Sector's Opportunities and Challenges 05:08 The Next Evolution in Agriculture Storytelling 06:07 Why Recruitment Is the Future for Humans of Ag 07:35 The Power of Content and Community in Recruitment 09:01 Why Now Is the Right Time for Recruitment Focus 09:57 Using Video Content to Promote Jobs and Culture 11:25 The Impact of Authentic Content on Talent Attraction 13:21 Backing the Recruitment Strategy 14:16 Vision for the Next 10 Years in Agriculture 15:15 The Importance of Sharing Opportunities and Stories 16:13 Conclusion: Staying Committed to the Journey
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