Show Notes
A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, podcast host of "What's Next," and author.
Rishad discusses why marketing will thrive in an AI world, the reason all companies should systematically re-evaluate their business starting with a blank sheet of paper, and why the future will be determined by those over 65.
Key topics include: - Why AI will obliterate marketing silos - The concept of managing humans, aliens and replicants - Why he's an optimist - The case for investigating if you are building a brand or executing optimization math.
Tune in to hear about the concept of unbossing and a fabulous shipping container analogy.
This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo
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⏱️ Chapters 01:22 Meet Rishad Tobaccowala 02:27 The Marketing Industry Is Being Rewritten by AI 03:00 Why Silos (Ads, CRM, Sales) Are Breaking Down 06:26 What Marketing Really Means Today 08:00 Humans, AI, and Agents in the Workforce 13:31 Efficiency Isn’t the Disruption—Business Models Are 18:00 AI as a New Brain, Not a Tool 27:00 Why People Over 65 Will Shape the Future 31:00 Five Hard Truths Every Leader Must Face 35:29 A Bold Prediction for Agencies by 2026 38:00 Final Advice: Lead with Optimism, Not Fear
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