Show Notes
In a business where we’re always looking for an advantage, everyone wants a silver bullet, but the truth is, there are no shortcuts to the outcomes we want. So what actually makes a difference and gives us an edge? The seemingly insignificant activities and disciplines we have to do over time.
In “The Slight Edge” Jeff Olson teaches us to do away with instant gratification, and accept that to achieve anything, long-term discipline is non-negotiable. For President of Rialto Marketing, Tim Fitzpatrick, the lessons of this book are deeply ingrained in how he runs his business and lives his life.
In this episode, Tim shares the concepts from the book that have stuck with him since he read it, and what fellow marketers can learn from it.
Three Things You’ll Learn In This Episode
The overarching teaching of “The Slight Edge” The positive outcomes we seek don’t come from bursts of sporadic activity, they come from showing up consistently, patience, committing to a discipline, and having integrity to yourself - doing the right thing when no one else is watching you.
Year-long plans are a waste of time and paper Our businesses are evolving way too quickly for a 12 month plan to hold up. We have to accept that whatever plan we put in place is never going to be perfect and what matters is taking action. Jeff Olson’s approach: create your plan, implement, optimize it and keep circling back and reiterating.
The unavoidable process of building a habit The disciplines we need to put in place to accomplish anything are painful in the beginning, but when you’re willing to work through them long-term, it becomes easy and something we do automatically.
Guest Bio Tim Fitzpatrick is the President of Rialto Marketing. Passionate about simplifying marketing to create less stress for his clients, Tim advocates against overly complex ideas and information overload. His chief goal is to start with the basics before trying out brand new trends, because marketing shouldn’t be difficult- especially when done right.
To find out more, go to: https://www.linkedin.com/in/timpfitzpatrick/ https://www.rialtomarketing.com/
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