Show Notes
For many entrepreneurs, there’s one book that set them on the trajectory of business ownership and investing, “Rich Dad, Poor Dad”. It’s a game-changing book that planted the concept of getting your money to work for you, and using leverage to get to your goals. The thing with powerful books like “Rich Dad, Poor Dad” is that their ideas don’t just apply to one specific area, like real estate. Their insights can show up in another area of our lives and create a massive breakthrough. For Amazon Overall #1 Best Selling Author and the founder of Book Launchers, Julie Broad this book did a lot more than get her in investing, it has influenced how she marketed her own successful book. In this episode, she shares what she’s learned and what it actually takes to publish a successful book. Three Things You’ll Learn In This Episode
The “Rich Dad, Poor Dad” Effect Most of us are raised with the idea that things are scarce, so we have to go out and get the best job we can find, do everything you can to deserve that job, get promotions and keep climbing the corporate ladder. “Rich Dad, Poor Dad” blows that completely out of the water, and it has been responsible for igniting the entrepreneurial bug for a ton of people, and getting them to leave traditional employment.
Marketing from Day One Like podcasts, most of the work of whether it takes off or not is done before the book even launches. The success of the book is in those critical strategy decisions you make in the process leading up to the launch.
The power of leverage One of the things “Rich Dad, Poor Dad” is great at is getting us to think about getting to our goals using leverage, and not just in terms of money. In marketing, we can accomplish our goals by leveraging other people’s audiences, which was a key factor in Julie Broad’s book marketing success.
Guest Bio Julie Broad is the founder of self-publishing services firm Book Launchers and Amazon Overall #1 Best Selling Author, knows what it takes to successfully self-publish a book. Her popular YouTube channel, BookLaunchers.TV, embodies the hashtag of #noboringbooks helping nonfiction authors write and market books people want to read. Julie’s titles include More than Cashflow, which topped Amazon, The New Brand You, and her latest book, Self-Publish & Succeed. A recognized real estate investor, successful entrepreneur, and notable speaker, Julie also received the Top 20 under 40 Award for her business and community contributions. She’s been speaking on stages across Canada and the US since 2009, sharing her strategies to write a book that builds your business and have more impact and influence with your brand. An expert on writing a book with marketing in mind, Julie teaches the best approaches to get results, make an impact, and ultimately, make more money. Julie always leaves people inspired, excited, and with clear steps to take action immediately. Her advice for authors and investors has been featured in Forbes, Entrepreneur.com, Yahoo! Business, CTV, the Toronto Sun, Medium.com and many local and national TV shows. Born and raised in Canada, Julie currently resides in Los Angeles with her husband and son. When she’s not busy with Book Launchers or her family, you’ll find her at CrossFit or playing poker. Head to https://booklaunchers.com/7steps for more information, and find out more about Julie’s book publishing system. Buy Julie’s book Self-Publish & Succeed <a href="https://www.amazon.com/dp/B08R16WBPT/" rel="noopener noreferrer"...
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