491. The AI-Native PI Firm: Generative Search, Medical Records, and Demand Letters Under One Strategy | Gina DeBoni & Michael Cerasa, Romanucci & Blandin
Personal Injury Mastermind w/ Chris DreyerShow Notes
A question about a 2017 medical appointment came up in the middle of a team meeting. Thirty seconds later, the answer was on screen, linked to the exact record, and the meeting never broke stride.
In this webinar replay, Gina DeBoni and Michael Cerasa of Romanucci & Blandin, a national trial firm, share what AI looks like when law firms take cases to trial. John Lowe of Rankings.io, who works with firms every day on how clients find them in AI search, joins them.
The panel follows the client journey from first search to final review: how AI decides which firm to recommend, where it frees up real time inside the case, and the moments that a machine should never handle.
You'll learn:
How AI search engines recommend law firms, and the three-step framework that makes your firm easier for them to choose.
Why decades of reputation and word of mouth may not matter when an injured person asks AI who to hire.
What AI medical record review looks like in a case with banker’s boxes of files and nearly a decade of litigation.
The pre-suit workflow that has a demand letter almost ready before the attorney is.
Where AI stops and human judgment takes over in negotiations, demand letters, and client care.
Schedule a call with EvenUp: https://www.evenuplaw.com/schedule-call/?utm_source=rankings_io&utm_medium=podcast&utm_campaign=cy26q4_pimcon_webinar
If you want to be the firm injured people call first for auto and product liability cases, visit us at Rankings.io: https://rankings.io/contact/?utm_campaign=42139437-PIM%20Media%20Leads&utm_source=Podcast&utm_content=Podcast%20Show%20Notes%20Rankings%20Contact
If you want to keep learning from the best voices in PI, join us at PIMCON 2027. Buy your tickets now: https://www.pimcon.org/?utm_campaign=42139437-PIM%20Media%20Leads&utm_source=Podcast&utm_content=Podcast%20Show%20Notes%20PIMCON%2026
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