IT’S JUST COFFEE!

Thailand’s Specialty is Flavour! | w Former SCA President Noon Nutrada K

IT’S JUST COFFEE!

Show Notes

Thailand is redefining specialty coffee through short supply chains, hyper-competitive café culture, inventive signature drinks, and farmers who cup their own coffee.

To get the down-low on the emerging scene, Ben sat down with Noon Nutrada K, the former President of SCA Thailand. Together they explore why so much of specialty coffee feels stuck in its ways… and how Thailand is carving out a different path -(think tom yum inspired Geishas and durian “dirty” coffees). Tune in for a taste of the Thai specialty scene!

If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee!

Find Noon here: https://www.instagram.com/noonaround/

Want more coffee content?

IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share&ltsid=4e8cead0-6644-4c4a-b419-28c825b1b236

Want to get in touch? Hit us up at [email protected] for any questions or comments.

Proudly sponsored by:

Marco Beverage Systems: https://www.instagram.com/marcobeveragesystems/

Apax Lab: https://apaxlab.com/ Condesa Co.Lab: https://condesacolab.com.au/

Riverina Fresh: https://www.riverinafresh.com.au/

Thanks for listening!

Learn more about your ad choices. Visit megaphone.fm/adchoices

More from IT’S JUST COFFEE!

Oct 21, 2026

Does a second café really double your money? And what about the seventeenth? Following his Main episode, Dave Makin of Axil Coffee Roasters sits back down with Rohan and Ben for a Coffee Break on what it actually takes to run a multi-venue café group in 2026, and on building a brand-new venue in the middle of it all.

Oct 19, 2026

Get excited, the World Barista Championship is almost upon us! And joining us to discuss the upcoming event is Founder and Managing Director of Axil Coffee Roasters, Dave Makin.

Oct 14, 2026

Can a faster coffee machine make your café feel more human? Following their deep dive into matcha, Rohan and Jai Lott sit back down for a Coffee Break on where cafés are heading. They get into automation, pre-batched espresso and why getting your head up from behind the machine might be the best thing you can do for your customers.

Oct 12, 2026

Jai Lott was the man behind iconic US coffee brands Bluestone Lane and Blank Street. Now he’s changed course, moving back home to Australia to start a matcha business! Join us as we discuss his incredible career, why he decided to make the switch, and what we should expect from his latest venture, Kissako Matcha.

Oct 7, 2026

What actually helps you become a better coffee roaster? We asked experienced people across the coffee world for the one skill, tool or habit that made the biggest difference.

See all episodes →