Show Notes
Episode #94 - Amazon's New Ad Rules & Bid Scheduling Insights 📅📉
Summary: In today's episode, we delve into Amazon's latest ad rule for sponsor product campaigns, the buzz it created on LinkedIn, and how it may impact your ad strategies. Additionally, we'll explore a new development in Sponsored Product Campaign Performance on Rest of Search Placements.
Description: Hello everybody and a happy Friday to you all! Welcome back to the Amazon Ads Raw Daily Podcast, episode 94. We're buzzing with news today, especially one that caught the attention of many on LinkedIn. Introducing Day Parting: Amazon has quietly rolled out a new feature allowing advertisers to schedule bids based on days and specific hours. Though not witnessed firsthand, multiple LinkedIn reports suggest that this change is imminent and might soon be available to US accounts. Granularity Shift: From the usual daily granularity, Amazon has shifted to an hourly one. The change enables advertisers to gauge the efficiency of their sponsor product campaigns at an hourly rate, tracking metrics like spend, clicks, impressions, and ACOS. Understanding the Bid Rules: These bid rules come with some limitations. Notably, you can only increase your bids and cannot create a complex schedule. For instance, it's impossible to say that on Monday you want to increase your bid by 10%, then on Sunday by 50%, and on Wednesday by 40%. This makes the rule quite basic compared to more sophisticated systems like Google Ads. New on API: Alongside the scheduling buzz, Amazon has announced an improvement in Sponsored Product Campaign Performance on Rest of Search Placements. This allows advertisers to apply bid adjustments for rest of search placements in their campaigns. Though announced a while ago, this feature is now fully functional and available across various regions. The core takeaway? Amazon's ad functionalities are evolving, though not necessarily keeping pace with the demands of large-scale sellers. To truly harness the platform's capabilities, advertisers need to stay updated and flexible. For a more in-depth look, check out the various discussions on LinkedIn. And as always, thank you for lending us your ears. Looking forward to catching up on Monday. Have a fantastic weekend, and goodbye!
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More from Amazon Ads Raw Daily
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Summary: In episode 99, we debunk the common concern about rising CPCs on Amazon. While the numbers might be increasing, the real story lies in understanding the percentage of CPC relative to your selling price, considering inflation, and the dynamics of the marketplace.
Episode #98 - Amazon's AI Partnership & Mistral AI's Powerful Model 🤖
Summary: This Thursday, we're diving into the world of off-Amazon placements and how they've now become more visible in placement reports for sponsored products. Plus, a fascinating exploration of how algorithms, particularly those used by video platforms, determine content exposure. Description: Good morning to all our Amazon Ads Raw Daily listeners. Today, we'll be shedding light on a recent development that has been making waves in the Amazon Ads space. Starting off, we'll delve into the realm of off-Amazon placements. For those out of the loop, these placements are the new kids on the block, automatically enrolled into sponsor product campaigns in the US. These placements feature on platforms like BuzzFeed, Pinterest, and other content-rich sites under the Amazon content network. Now, advertisers can see how their campaigns are performing on these platforms thanks to the new "Off Amazon" category in placement reports for sponsored products. However, a lingering question is how these placements fare in terms of conversion, considering they might attract an audience with potentially lower purchase intent compared to on-site Amazon visitors. The data is still in its early stages, but indications hint at a rather modest click-through rate. Switching lanes, our focus shifts to the world of algorithms. Almost every platform you can think of, from Amazon to YouTube to TikTok, operates based on these intricate formulas. Ever wondered how certain content gets recommended to you or why some videos go viral while others stay stagnant? It's all thanks to these algorithms. An AI app named Opus Clip has managed to leverage this by transforming longer YouTube videos into bite-sized clips tailored for platforms like TikTok and YouTube Shorts. From personal experience, these algorithms seem to work in stages, gradually pushing content to larger audiences based on engagement levels. Intrigued? Reach out to us with your thoughts or any insights on these topics. As always, your engagement keeps us going. Stay curious and until next time, take care!
Title: Episode #96 - Fresh API Updates and A Glimpse into the New Ad Console Interface 🎧📱 Summary: This Wednesday, join us as we dive deep into the newest updates from Amazon's Ad Console and the Amazon Ads API. Learn about the novel "exports API," its capabilities, the latest model documentation, and Amazon's intriguing new beta for video ad campaigns. Description: Greetings to our dedicated listeners of Amazon Ads Raw! Apologies for missing out on yesterday's episode, but today we’re back with some noteworthy updates from Amazon's world. Firstly, we discuss the latest API addition, the "exports API." This unique API in the Amazon Ads universe provides a snapshot of your setup, offering a one-time export of your metadata and the present state of all setups. Contrasting with the historical data access, this API focuses on the metadata. Notably, it currently delivers only campaign and ad group level details, but there's ongoing work for targeting and ad specifications. An additional feature to note is the new documentation for common models, shedding light on campaign statuses, ad group statuses, and more. Switching gears to the Ad Console, we highlight an exciting find – a new beta feature related to video ads. Positioned under the campaign creation section, this beta guides users in creating video campaigns for sponsored brands and sponsored display. What’s interesting is the simplified process it offers, particularly catering to advertisers less familiar with the intricacies of Amazon Ads. With just a few clicks, choose a strategy, select a product, decide on targeting, and you're good to go! Despite these new introductions, a pressing concern is Amazon's motivation behind these features. While simplicity and user experience are paramount, the growing feeling is that Amazon's primary focus might be on driving more advertising revenue rather than genuinely enhancing user experience. Thank you for joining us today. If you're an advertiser, stay curious, test these new features, and always strive for better insights. Until next time, take care!