81. PEMF for Horses, Livestock & Building a Sustainable PEMF Business - Alane Paulley from MagnaWave & AuraWell
The PEMF PodcastShow Notes
Animals love PEMF and they can’t fake or placebo their way through a session, which means the results speak for themselves. We were joined by Alane Paulley, President and CEO of MagnaWave, to explore how PEMF is used in horses, livestock, and high-performance animal settings and why the results are often impossible to ignore. From elite equine care at racetracks to the fast-growing dairy and show-stock industries, Alane explains how observing movement, posture, and physical responses becomes a powerful form of feedback when working with animals.
We also dive into the realities of building a PEMF business, from education and certification to expectation setting, pricing models, and why consistency matters more than intensity. Alane shares insights on high-intensity PEMF, FDA clearance, working alongside vets rather than competing with them, and why PEMF practitioners need confidence as much as equipment. A fascinating look at PEMF beyond the human space and what it really takes to build a sustainable, credible PEMF practice.
Magnawave & Magna-Con: https://www.magnawavepemf.com/ALP/?affCode=a10107&UID=182347&CEM=joshua%40newmedltd.co.uk&utm_campaign=affiliate-tracking-link&utm_medium=a10107
MagnaWave Devices: https://thepemfpodcast.com/collections/magnawave-pemf-machines
AuraWell Devices: https://thepemfpodcast.com/collections/aurawell-pemf-devices
The Energy Exchange - Alane's Podcast: https://www.youtube.com/@TheEnergyExchangePod
Follow Alane on Instagram: https://www.instagram.com/alanepaulley/
The PEMF Podcast Website: https://thepemfpodcast.com/
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