Sports Business Management in the Digital Age | Sports CTO Talks

Axel Helisten, Co-founder & CEO of 358 Sports Management, joins us on Sports CTO Talks to discuss The Business of Sports: Transforming Management, Sponsorships, and Athlete Representation in the Digital Age. He explores how athlete management, sponsorship models, and representation strategies are evolving as digital transformation reshapes the sports business.

From strengthening athlete-brand partnerships to leveraging technology for growth and visibility, Axel shares actionable insights on how sports organizations and talent can thrive in today’s dynamic landscape.

Whether you’re an athlete manager, sports executive, or brand strategist, this episode offers valuable perspectives on building sustainable careers, maximizing sponsorship value, and navigating the business side of sports in a digital-first world.

SportsFirst is a leading sports technology company that empowers athletes, teams, and organizations with innovative digital solutions. From immersive video experiences to esports management systems, SportsFirst transforms how sports are played, managed, and enjoyed. Trusted by global leagues like the NFL, ICC, and NCAA, we bridge the gap between technology and sports to deliver exceptional performance and unforgettable experiences. Through our industry-leading sports tech podcasts and thought leadership content, we share insights on athlete management, sponsorships, data, and digital innovation. Discover the future of sports with SportsFirst as we cover the latest sports technology trends, podcasts, and innovations shaping the global sports ecosystem. Subscribe to our channel:

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