Show Notes
Everyone knows running a business is hard. But no one talks about how it makes you feel. The reality is that entrepreneurs are often stressed, or frustrated. I’m Darren Moffat, your host. I’ve founded two companies, and as a director at Webbuzz the growth marketing agency I’ve worked with hundreds of business owners. This podcast has a simple vision: to make entrepreneurs happier! We do it by finding answers to the key challenges all businesses must overcome. Each episode is a piece in the puzzle to help you ‘crack the code’ to growth. It’s an epic mission. I knew from the start we’d need help. But WHO could reveal the answers? And then it came to me. You can count on a nerd to solve the problem. So I went looking for nerds, and it turns out they’re everywhere! Like this founder of a $250 mill internet business... "“I always start with the marketing first. Even before I build the product. And a lot of people go, oh, we should think about marketing later. Before we build the product, we need to form this up. Amazon does this great. You want to build a new product, you have to write a press release - a one-page press release before you even begin. I was just at Amazon's office in New York.” And this former venture capitalist who’s now the CEO of a public company... “Well no, we got up well over a billion-dollar market cap, you know, through that education and storytelling. We got Australian investors to understand these type of technology businesses by looking at the growth of your top line rather than the profit and loss of your bottom line.” I talk to experts who nerd out with technical solutions… “The key thing for brand identity is fix and flex. Is that 'nerdy' thing? That's nerdy, that's very nerdy. We're into the 'brand nerd' territory here.” And we have fun with segments like this... "The 'Nerdometer'. A rating out of ten, how nerdy are you? I say I'm probably up there, maybe eleven. Eleven! Oh my god, you've broken the Nerdometer. There you go, you've some applause." You’ll hear amazing insights. You’ll feel inspired. And you’ll learn actionable strategies to power the growth of your own business. So join me, fortnightly on Tuesdays. Subscribe to Nerds of Business, FREE where ever you get your podcasts.
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