49: Baking Bad: Important PR Lessons we can all learn from the Recipe Tin Eats Vs Brooki Bakehouse Saga
Media MagnetShow Notes
It's been a minute now since the whole recipe plagiarism debacle between high profile Australian cook's Nagi Maehashi of Recipe Tin Eats fame Vs Brooke Bellamy, founder of viral bakery Brooki's Bakehouse first kicked off.
It's safe to say the dust has settled a little...for now....but since I filmed an IG live with my Crisis Comms go-to-gal, Sally Branson, at the height of the saga about the PR disaster it had become, it's gone nuts...well in my world anyway, let's just say it's the highest performing video I've ever posted, so for me thats. a big deal.
So I'm practising what I preach to all my MMA students in the program and repurposing this epic LIVE session into podcast content to see how it performs!
I'll keep you i the loop if it takes off or tanks!
OK back to the Nagi V Brooki situation.
As a former journo I know too much about the media works to have a public opinion or take sides on who did what to whom, who's wrong and who's right, and I certainly DO NOT condone trolling of any kind on social media or otherwise.
However, I do believe there are some valuable business lessons to be learned from the recent BAKING BAD saga.
Firstly why is this so DAMN newsworthy? It's a caramel slice recipe for goodness sake, we're not talking about Trump's new tariffs that could cripple world economy's or a cure for a terminal illness that could save thousands of lives.
So let's discuss what makes a no-brainer news story, and learn lots of good PR 'what NOT TO DO's' while we're at it!
I'm so keen to know what you think about this episode too!
So hit me up in my DM's on Instagram at @liz_nable or email me: [email protected] or even better, rate and review the podcast below!
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