Show Notes
When sustainability gets expensive, what should businesses do? In this episode, we examine the growing tension between profitability and sustainability. With rising energy costs, investor pressure, and cautious consumers, companies are being forced into tough strategic trade-offs. Using real-world examples from industries like energy, aviation, and manufacturing, we explore why going green isn’t always straightforward, and how leading firms are adapting their strategies under pressure. If you’re studying business strategy or working in finance, this episode will challenge how you think about long-term value, short-term performance, and the real meaning of “sustainable” strategy.
More from The Strategy Show
What does a business actually have, and what is it particularly good at doing? This episode explores resources, threshold competences and core competences, using real-world examples including Amazon, Apple, IKEA, Ryanair, Coca-Cola and Nokia. We look at how businesses turn resources into competitive advantage — and why being good at something today doesn't necessarily mean you'll still be good at it tomorrow.
The UK coffee market is still growing - so why is Costa making losses?
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Why would a company spend billions developing a product, sell it for millions of pounds — and then make relatively little profit from the sale? Because the engine isn't really the business. Companies such as Rolls-Royce, GE Aerospace and Pratt & Whitney have built a remarkable business model around the jet engines they sell to commercial airlines, which we explore in this episode.
In this quick episode we look at the concept of the 'Doorman Fallacy' and what it means for managers - especially in the context of change management and business restructuring.