Show Notes
Libby Leffler, founder and CEO of First, is on the show with Jasmine this week talking about prenups and building a tech company.
Libby's business First is an online prenup platform that makes it easier to protect yourself and your business when you get married.
In this episode, Libby shares her journey from working at tech giants like Google, Facebook, and SoFi to founding First, a platform Fortune has dubbed the "TurboTax for prenups." She dives into the scrappy early days of building her business, including cold-calling family law attorneys, designing a seamless customer experience, and raising $4M in seed funding to bring her vision to life.
Libby also unpacks the misconceptions around prenups, why they’re not just for the wealthy, and how millennials and Gen Z are using them to protect everything from student loan debt to pets and intellectual property. Plus, she offers actionable advice for women building businesses, from starting small to leveraging community and content for growth.
LINKS:Become a Business Bestie subscriber: https://bestie.femalefounderworld.com
Check out First: www.thisfirst.com Learn more about your ad choices. Visit megaphone.fm/adchoices
More from Female Founder World
Get 15% off your Female Founder World Summit ticket with the code JASMINE15: femalefounderworld.com
This week, Jasmine, Nat and Paige break down Emma Grede's viral take on personal branding and whether you need one to build a business, then dig into Revolve's $15 million investment in 437 and what founders can learn from how it came together. They also unpack the week Fenty Skin, Glow Recipe and Huda Beauty all launched near identical eye patches.
We are back! Female Founder World Summit is happening November 15th in New York City at Chelsea Piers with early speaker revealed here first (Tara Bosch, Kira Mackenzie Jackson, Nadya Okamoto), Nike's S&P 500 exit is a signal legacy brands are losing ground to founder-led ones, we have a wild story about The Prospector's Club, Meta is kind of turning Instagram into a paid B2B tool, microdramas are trending, and we need to dive into the Beis/Samsonite acquisition and what its 1x revenue multiple says about brand value right now. There's a lot ot cover in the group chat today.
Nadya Okamoto is on the show!! She built a nonprofit at 16, co-founded a period care company that's in Target and Walmart, and is now the cofounder and CMO at Pie, a social network powering your IRL connections started by Bonobos founder Andy Dunn.
There's a marketing trend that has been steadily growing inside the creator economy for the last two years, and in 2026 it has officially gone mainstream. Brands are spending millions on it. Most consumers have no idea it exists. And it could be one of the most cost-effective awareness channels available to founders right now. It's called clipping and we're going to break down exactly what it is and how it works in this week's episode of the Build In Public Challenge Presented by Adobe Express.