707: The Paperclip Strategy That Built a Million-Dollar Career - Trent Dyrsmid
I Love Mortgage BrokeringShow Notes
What separates the top producers from everyone else… when they all have access to the same leads? In this episode, I talk with Trent Dyrsmid about the “paperclip strategy”, a simple but powerful system that helped him build a million-dollar career in sales. This isn’t about working harder or chasing more leads. It’s about consistent follow-up, tracking your activity, and staying focused on the few things that actually move deals forward. If you’ve ever felt busy but not productive, this conversation will reset how you think about sales. What We Cover:
The Paperclip Strategy – The simple system Trent used to stay consistent and measure real activity. Why Follow-Up Wins – How most deals are lost simply because people stop too early. Activity Over Emotion – Why tracking actions beats relying on motivation. Building a Repeatable System – How small daily actions compound into big results. What Top Performers Do Differently – The mindset shift that separates high producers from everyone else.
You don’t need a new strategy. You need to execute the one you already know consistently. Connect with Trent on:InstagramLinkedInYouTubehttps://flywithtrent.com/ Follow me on Instagram: www.instagram.com/scottpeckford/I Love Mortgage Brokering: www.ilovemortgagebrokering.comFind out more about BRX Mortgage: www.whybrx.comSubscribe to my email list, Peckford's PlaybookJoin the Mortgage Mindset DailyGamify your prospecting with the 10@10 AppI Love Mortgage Brokering is in partnership with Ownwell.To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.
More from I Love Mortgage Brokering
I just came back from one of the best marketing masterminds I’ve been to in a long time.I left with a bunch of ideas around content, formats, and how some of the biggest creators in the world test what works. My first instinct was to come home and start installing all of it.Then I looked at the numbers in our own business and realized something more important.We do not have a lead problem. We have a hole further down the bucket. So before adding more leads, the better move is to fix the part of the process that is already leaking.In this episode, I cover:
David Grossman has been in the mortgage business for 23 years and has tried a lot of different ways to market himself along the way.One of the things he is doing now is a local podcast recorded inside a coffee shop, where he brings on professionals from his community and turns those conversations into content and referral relationships.In this episode, we talk about how he records the show, the simple tech behind it, why he thinks podcasting can be such a good relationship-building tool, and what he learned from an earlier side project that took him too far away from his core business.We also get into hiring help after more than two decades of doing everything himself, alternative lending, and why giving the client the right advice matters more than winning every deal.In this episode, we cover:
Angela Robinson had me on her new podcast and asked me some questions I do not normally get asked.We talked about why being coachable, resourceful, and action-oriented matters so much in this business, and why the gap between learning something and actually doing it can quietly hold you back.We also got into hiring too late, building better systems, how I prioritize when everything feels important, and why I am okay making the “wrong” decision if it is still aligned with my values.It was a different kind of conversation, and one I really enjoyed.In this episode, we cover:
I’m back with Episode 2 of What’s Your Move?This time, a broker has been in the business for more than a decade, does about $25 to $30 million a year, and recently hired his first assistant. She is great, but somehow the business feels messier than before.They are stepping on each other, replying to the same emails, and creating confusion. The bigger issue is that he wants to double his business next year.So what would you do: add new technology, fix the process, or is the real problem somewhere else?In this episode, I cover:
Denise Donoghue has consistently closed over $100 million a year in personal mortgage production.What stood out to me in this conversation is that her strategy is not complicated.She prospects every day, tracks the right numbers, pays attention to partner conversion, and has a very clear process for building relationships with real estate agents.We also get into why most brokers are doing too much random activity, how to prospect without coming across needy, and why the data usually tells you exactly where your business is breaking down.In this episode, we talk about: