Ep 822: How To Win Investment For Employer Branding
Recruiting Future with Matt Alder - What's Next For Talent Acquisition, HR & Hiring?Show Notes
Hi there, welcome to episode 822 of Recruiting Future with me, Matt Alder.
Employer branding teams are still under sustained pressure. Budgets have shrunk and headcount has been reduced across many organizations, even when the hiring the business needs has become more specific and more critical. Despite all of the cuts, some employer brand leaders are still winning investment and influence.
What sets them apart is how closely their work connects to what the business is trying to achieve and how effectively they communicate its impact.
So what does it take to make employer branding matter to the business?
My guest this week is Stephen Quinn, CEO of Atomic, an insight-led agency working with employer brand leaders at some of the world's largest organizations. In our conversation, Stephen shares what the most effective employer brand leaders do differently, which metrics carry weight with the business, and how to plan employer branding for the long term.
In the interview, we discuss:
Trends and challenges in Employer Branding
What separates the most successful employer brand leaders
Attaching Employer Branding to the critical needs of the employer
Where should employer branding sit in the organization?
Building relationships across the business
Measuring and reporting on impact and ROI via the right metrics
Long-term strategy thinking rather than short-term campaign thinking
What does the future of Employer Branding look like
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