Show Notes
For years, SEO was the default marketing playbook for WordPress plugin and product businesses. Build content, rank on Google, get traffic. It worked - until it didn't.
AI is changing how people search for information, and organic traffic that took years to build is starting to erode. If your marketing strategy is mostly built on SEO, that's a real problem. And doing more of the same isn't the answer.
So what do you do instead? Ben Pines - who was the first marketer at Elementor and helped build it into one of the most recognized brands in WordPress - has been working on exactly this question. His answer: founder-led marketing. The kind of brand-building that's rooted in your own story, perspective, and expertise. The kind AI can't replicate.
In this episode, hosts Katie Keith and Ian Misner chat with Ben about what it actually means to shift from SEO-driven marketing to a founder-led approach - and what that looks like for real WordPress product businesses with small teams and limited time.
They'll dive into:
Why SEO is getting harder and what's actually driving the decline
What founder-led marketing is and worth pursuing in an AI world
How to show up consistently without it taking over your life
Where to start if you've never built a personal brand before
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