Show Notes
In this episode of Your Digital Reputation, host Roger Christie explores how new CEOs should use LinkedIn, drawing on the experiences of Dirk Otto, General Manager for pharmaceutical and animal health business Boehringer Ingelheim in Australia & New Zealand. Dirk shares his lessons after moving from Spain to Australia, and highlights the importance of empowering your people to use LinkedIn as a business tool. Tune in to hear his full story.
TIMESTAMPS: 00:01:56 - Dirk Otto's Role and Transition to Australia 00:10:05 - The Importance of Telling Your Story 00:13:32 - The Human Approach to LinkedIn 00:15:53 - Building Trust Through LinkedIn 00:21:53 - Building Trust in the Pharmaceutical Industry 00:24:47 - Encouraging Staff to Use LinkedIn
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