Show Notes
Solo founder. Self-funded. Three businesses. 10-month-old baby. Lottie built Brand Hackers, Upworld, and Up Talent without VC, without a co-founder - and without slowing down. Here's what the juggle actually looks like. In this episode of the Female Founders Rise Show, Emmie Faust and Mae Yip sit down with Lottie to get honest about building a business after a baby - the planning, the personal branding, the 8pm deep work sessions, and why the juggle doesn't have to be a hot potato. → Download the episode playbook: https://femalefoundersriseshow.com/
TIMESTAMPS 0:00 - Intro & meet Lottie: solo founder, three businesses, one baby 2:30 - The three businesses: Brand Hackers, Upworld & Up Talent 5:00 - Going into motherhood with incredibly low expectations (and why it helped) 8:00 - The "exam question": planning for maternity leave 18 months in advance 11:30 - The work schedule that actually works: 9-3 childcare + 8pm deep work 15:00 - Taking your baby to meetings (and closing deals because of it) 18:00 - Personal branding for founders: why you have to post on LinkedIn every day 22:00 - The first 30 days of LinkedIn are brutal - here's how to get through them 25:00 - AI in marketing: why marketers need to be exceptional AI or lose their jobs 29:00 - The biggest mistake founders make with marketing (you're not Red Bull) 32:00 - No mum guilt: how Lottie thinks about being present at work and at home 36:00 - One piece of advice for founders balancing a baby and a business
ABOUT LOTTIE Solo founder of Brand Hackers (fractional marketing teams for brands), Upworld (a community of nearly 4,000 startup marketers), and Up Talent (connecting startups with top-tier marketing talent). Entirely self-funded - no VC, no outside investment, just sheer determination.
Connect with Lottie: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/ CONNECT WITH US → Join Female Founders Rise Free: https://femalefoundersrise.com/ → Emmie on LinkedIn: https://www.linkedin.com/in/emmiefaust/ → Mae on LinkedIn: https://www.linkedin.com/in/mae-yip-9017b238 → Download the episode playbook: https://femalefoundersriseshow.com/ → Female Founders Rise Show on Instagram: @ffr.show → Watch on YouTube: https://youtu.be/bl95QZVzrkA
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