Show Notes
At 16, Pritika Swarup was planning to go into medicine. Then, on a family trip to Disney World, a modeling scout changed the course of her life. What followed was a whirlwind career walking runways, starring in global campaigns for Fenty Beauty, Ralph Lauren, and Athleta, and building an Instagram following of 1.2 million. But even as her career soared, Pritika stayed focused on school, graduating from Columbia University with a degree in financial economics.
Now, she’s the founder and CEO of Prakti Beauty, a line of Ayurvedic-inspired skincare products grounded in the wellness traditions of her Indian heritage. On this episode of How She Does It, Pritika opens up to Karen Finerman about the pressure to be perfect, what she’s learned from building a business, and how she’s grown into a more collaborative (and less self-critical) leader.
💬 In this episode, we explore:
Why she ditched traditional to-do lists for something way more effective
What she hopes to build with her recent signing to CAA
Her hardest lessons as a first-time founder
The surprising parallels between fashion and finance
And yes, her red carpet beauty routine—start to finish!
Resources:
Check out Prakti Beauty: www.praktibeauty.com
Follow Prakti on Instagram: @praktibeauty
Follow Pritika: @pritikaswarup
💬 Enjoying the show? Follow How She Does It and leave us a review. And don’t forget to subscribe so you never miss an episode. Learn more about your ad choices. Visit megaphone.fm/adchoices
More from How She Does It
How She Does It is on a short hiatus, but Karen was kind enough to let us drop into your feed today. This show is part of the HerMoney Media Network — so if you like what you hear, come find us at The HerMoney Podcast.
What motivates some of today’s successful leaders? What person or event helped snap their futures into focus, creating a roadmap they followed with grit and resilience, determined to make it to the highest levels in business and beyond?
Imagine willingly opening up your life to as much A.I. as possible. Have a question? Ask A.I. first. Feeling blue? Talk to an A.I. therapist. Need a ride? Summon a Waymo. In journalist Joanna Stern’s New York Times bestseller “I Am Not a Robot: My Year Using AI to Do (Almost) Everything,” she did all of the above and more. She shares what's hopeful, what’s creepy, and how A.I. is already in your life, whether you like it or not.
In our first-ever pop-up podcast in front of a live audience, Karen Finerman sits down with Karen Firestone at the CNBC Pro Event: Wealth For Women at the Nasdaq MarketSite. Karen Firestone, who goes by Kari, began building her impressive career as an investor in the early ‘80s. There were far fewer women working in finance at that time, and things were far more challenging for women in that space than they are today. Still, Kari couldn’t have imagined taking a different path.
What does it take to create culture-defining entertainment that not only attracts loyal viewers but wins accolades as well? We’ve asked Sarah Aubrey, Head of Original Programming for HBO Max. The streaming service behind shows like “The Pitt,” “Hacks,” “And Just Like That,” and the forthcoming “Harry Potter” series is once again evolving what audiences expect from premium television: high-quality entertainment delivered on a consistent basis.